Article Marketing

Article marketing is one of the best ways to build one way links to your websites and to juice up your search engine rankings. The search engines are all about serving quality articles to people seeking information on a variety of topics and the search engines once they determine an article to be quality, including being on an authority site like Ezine Articles, they give a lot of weight to any site linked to from within the article. Of course your site does have to also fit the quality standards of SEO (search engine optimization), but this is very easy to accomplish.

Writing and submitting articles to article directories is one of the best ways to generate traffic to your site because it is not just about people clicking into the links on the pages themselves, it's about building up ranking power with the search engines.

What happens here is you submit this article and google spiders the page (scans it and determines it's compliance with quality) and all things considered it adds your site's (where the link back is pointing to) url to a back link list with a program called "link popularity" which adds a point to your sites value in the search engines eyes. Off page optimization is essentially getting as many quality back links from other authority sites as possible but in a very natural way so the search engines sees your site as "popular". They figure if people are linking back to your page all over the place (in authority sites) then your site must be what the people want when they go searching for a particular keyword phrase.

Article marketing is a very powerful and simple concept that over time builds up your link popularity, and once it reaches a certain threshold (the search engines don't tell you what that is) you start passing up other people competing for the same keywords and moving into their place in line. Article marketing takes time initially to build up your link-backs but the beauty is that once the article is published it's permanently providing a link-back to your site so over time your link popularity becomes more polished. Eventually submitting the same amount of articles becomes more powerful because unlike in the beginning where you didn't have thousands of link-backs built up, each article's link back power synergizes with the others already built which pushes you up the ladder of where you appear on the search engines.

You could eventually end on on the first page of the search engine searches and this generates incredible traffic to your site. Traffic essentially equals potential income from people clicking your AdSense ads or your affiliate links